About us
About us
About us
Digital that works.
A team you'll love.
✅ We are an extension of your team
✅ We add the tech expertise you need
✅ We give you the tools to move faster
✅ AI first methdologies to move faster
Our process
Our process
Our process
The Crumb Method
An AI-first growth framework that helps teams cut the noise, focus on what matters, and execute with clarity.
1
Understand the Customer
We start by gaining a deep understanding of your customers. We use surveys, behaviour data, and insight. Reveal the messages, journeys, and experiences that drive conversions.
2
Audit the Stack
We check your entire digital setup: websites, funnels, analytics, media channels, and tech stack. We find gaps, blockers, and AI chances to boost efficiency and growth.
3
Design the Roadmap
We design and put into action the main growth levers. These range from UX and conversion upgrades to messaging and paid campaigns. And execute across the most impactful areas each month.
4
Evolve What Works
We focus on what counts. We link marketing to real outcomes, like qualified leads and pipeline. As buyer habits and AI change, we adapt and improve your strategy to focus on what truly boosts growth.
1
Understand the Customer
We start by gaining a deep understanding of your customers. We use surveys, behaviour data, and insight. Reveal the messages, journeys, and experiences that drive conversions.
2
Audit the Stack
We check your entire digital setup: websites, funnels, analytics, media channels, and tech stack. We find gaps, blockers, and AI chances to boost efficiency and growth.
3
Design the Roadmap
We design and put into action the main growth levers. These range from UX and conversion upgrades to messaging and paid campaigns. And execute across the most impactful areas each month.
4
Evolve What Works
We focus on what counts. We link marketing to real outcomes, like qualified leads and pipeline. As buyer habits and AI change, we adapt and improve your strategy to focus on what truly boosts growth.
What guides us
What guides us
What guides us
Forging our own path
We've built our approach on three principles that set us apart in a landscape of cookie-cutter digital solutions.
First principles thinking
We don't recycle templates. We strip every challenge back to its foundations, understanding your business needs before building solutions.
Human centred by default
Every experience we create focuses on real user behaviour, not assumptions. We design interfaces your customers understand and actually prefer to use.
Async communication
You'll have direct access to your team via Slack without the waiting periods typical of other agencies. Get questions answered in minutes. No email chains, no waiting for the next 'check-in'.
Who we are
Who we are
Who we are
Meet the team
Digital transformation architect & designer
Jamie Esterman
Jamie Esterman
Digital transformation architect & designer
Design thinker with 15+ years of experience creating impactful user experiences that drive business results. I specialise in UX/UI and product design, blending creativity with technical expertise in marketing enablement, SEO, front-end engineering, and design systems.Jamie has worked with household names - find out more about Jamie and read his articles at jamieesterman.com.
Blending 15+ years of UX mastery with technical precision to create digital experiences that convert, scale, and drive measurable outcomes.
Find out more about Jamie and his work at jamieesterman.com.
Growth marketing & CX strategist
Mel is a growth marketer focused on CX strategy and effective paid media campaigns. With experience managing over $10 million in combined ad spend across B2B and B2C markets.
You're in good company
You're in good company
You're in good company
You're in good company
Think. Design. Grow.
Even if we don’t work together, you’ll walk away with clear, actionable ways to improve growth right now.
