loOt mobile app UX & UI design
loOt is a financial technology startup on a mission to help the next generation of Australians grow their savings and invest towards long-term goals - like owning a home.
loOt had previously engaged an agency without experience designing native apps or financial products. As a result, their early designs lacked the structure, compliance awareness, and UX rigour needed to support complex financial user journeys.
There was no design system in place, which made it difficult for engineers to accurately build from design files. Key interface elements were missing—including hover, focus, and touch states—leading to gaps in usability and visual consistency. The team needed designers who could work closely with engineering and build with both clarity and compliance in mind.
We designed and delivered over 100 native app screens, covering the entire MVP—from onboarding and KYC through to portfolio setup and account management. The UI was crafted for simplicity and clarity, with a visual identity that brought warmth and personality to financial services.
The final experience included a modern design system, custom iconography, and bespoke illustrations—anchored by loOtie, the brand’s friendly character. The system was built to scale and made it easy for developers to move quickly without compromising quality.
Cat James
Founder, loOt
