Performance marketing strategy for a social media SaaS tool
-150%
Reduce cost per lead
x2.5
Increase in leads
Performance marketing case study
Using our Growth Framework, we worked as an extension of Sked Social’s team to uncover key customer insights, validate acquisition opportunities, and build both a scalable paid media foundation and a six-month growth roadmap.
The full story
Sked Social needed a partner who could go beyond channel management, working as an extension of their team to optimise spend across multiple platforms, improve conversion rates, and work with the team to build a more strategic approach to paid acquisition.
The focus was clear
Identify how to better allocate spend across channels
Uncover customer insights that could unlock more conversions
Drive results and set the foundation for future growth through
Working together
Throughout the engagement, we operated as an extension part of the Sked Social team not just another agency:
Held weekly meetings to review insights, align priorities, and adjust strategy in real-time
Worked closely with organic channel teams and held creative retrospectives workshops to identify winning ideas.
Worked directly within Sked Social’s CRM to create a stronger connection between paid media efforts and customer outcomes
Maintained a shared Slack channel for faster collaboration and real-time communication between teams
This integrated approach ensures faster feedback loops, smarter optimisations across the customer acquisition funnel.
